Brand Guidelines
Brand Guidelines: Selected Slides
As the company didn’t have an in-house graphic designer, this document needed to be clear and easy to follow for non-designers, while still being able to give a hypothetical future designer enough information to create more brand materials.
Templates
To make new poster, LinkedIn posts and PowerPoints as easy to make for the employees I made all of the templates in Adobe Illustrator originally and then remade them in the Microsoft suite for the employees to edit more easily.
Poster Design Template
Microsol uses posters to show its research in conferences and online. My role was to organise and structure this content into a clear layout that could be easily navigated in a conference setting. The focus was on substance over style, using design to support the information rather than distract from it. I made two posters one with a more eye catching design with the pie chart and one that was purely focused on communicating the information effectively.
LinkedIn Posts Templates
PowerPoint Template
Animation Assets
Choosing a style
I explored different directions for the animation graphics . The clients ended up choosing the style I nicknamed "colourful modern", as it looks the least sterile out of all of the options.
For all of them I tried to have a visual style that could show complex medical information clearly while still feeling engaging.
Animation Assets
Animation
For the real project I handed off the assets to the 2 animators. However, for my portfolio I have made this to show my assets in motion.
